Color can be used for so many different things. In fact certain cultures use colors for worship and usually that same color means something different in another culture. But all in all we see color everyday. We see it, we associate it with that image and usually it makes sense. Cheerios uses yellow for their box, what if the box was black? Would you still buy it? Yellow can represent happiness, warm, clean, and healthy. But in some cultures yellows can be used for worship, maybe even war. All in all color is amazing and you can use it in so many ways. I believe that any color can work with other colors, it just depends on how you balance that image. In the photo above you see a grocery store. Lots of yellows...Oranges, blues, whites, greens...they are all in this image. Is it a great image? I think so. I love how the photographer used what we see everyday to show us that colors are used in hidden advertising techniques. We see it but we usually do not put the two together.
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